Times are changing. The quest for new business opportunities continues

Since

1992

Prague

headequters

4A1

rating D&B

7

subsidiaries

History

It all started in 1992 in a small shop on the outskirts of thePrague. Our story of success began with nothing less than hard work, a grand vision, and a bit of luck. Lead by our founder, Tomáš Smrčka, our narrative began as one of many local wholesalers.

2018

SAGE

We became the exclusive distributor for SAGE.

2017

Russia

We opened our Russian branch.

2015

Western Europe

We expanded distribution to the countries of Western Europe.

2014

GCC

We entered the GCC market.

2013

Balkan

We expanded distribution to all Balkan countries.

2012

Yenkee and Buddy toys

We introduced our own brand of accessories, Yenkee, and Buddy Toys.

2011

Retlux

We introduced new of our own brands - Fieldmann and Retlux.

2010

Lamart, Buxton, PHILCO

We introduced our own brands Lamart, Buxton, PHILCO

2009

Tomáš Smrčka

Company founder Tomáš Smrčka died tragically

2008

SodaStreem

We became exclusive distributor for the SodaStream brand.

2007

Catler

We introduced our own brand of premium home appliances, Catler.

Strategy

We have a clear long-term strategy which is based on our vision, mission and philosophy. It is the foundation which helps us successfully to shape the future of our company. Our strategy is simple without being simplistic. It is based on three pillars: Focus, Development, and Growth. Each of these pillars provides clear objectives for the coming years with ambitious yet achievable goals. Our core principles permeate all of the pillars, and are the basic building blocks of our strategy.

We Focus on what has made us successful. We remain a distribution and logistics company and will continue to focus on distribution as our core business. Our divisions are wellpositioned to take advantage of growth markets across the world. We will also continue to secure our private labels and business in the EEMA region, while further expanding our products to other regions as well. Regular dynamic market analyses and a FAST response to market trends are the primary elements of this pillar.

The Development pillar is about our company’s potential stemming from the internal exchange of know-how, expertise, and talent. This pillar addresses a number of specifi c areas in which we work closely to improve our service quality. The primary element of this pillar comprises endless organizational development together with the augmentation of our own brands, which ensures building and sustaining a competitive advantage. A basic ambition and precondition for the successful establishment of our own brand portfolio includes precise investment, a strong R&D; team, and product portfolio complexity in relation to pricing, sales, distribution, and marketing strategy.

The Growth pillar focuses on expansion to new market segments, highlighting our continued expansion into growth markets and segments, most specifi cally in emerging and vibrant e-commerce markets. In e-commerce, we follow a strategy that has proven successful in the CEE region. We aim to export these capabilities to other regions, and tap into opportunities in retail and e-commerce services in selected markets, with a particular focus on emerging markets. Our understanding of retailer value proposition as well as the prioritization of the highest growth channels, together with the systematic reallocation of resources to these channels are the primary elements of this pillar.

Mission, Vision, and Philosophy …

Our MISSION

is to ensure sustainable profi to growth originating from diff erent sources.

Our VISION

is to be a top global business partner and supplier.

Our PHILOSOPHY

is to continuously seek business opportunities.

The Roots of Our Expansion

We Focus on what has made us successful. We remain a distribution and logistics company and will continue to focus on distribution as our core business. Our divisions are wellpositioned to take advantage of growth markets across the world. We will also continue to secure our private labels and business in the EEMA region, while further expanding our products to other regions as well. Regular dynamic market analyses and a FAST response to market trends are the primary elements of this pillar.

The Development pillar is about our company’s potential stemming from the internal exchange of know-how, expertise, and talent. This pillar addresses a number of specifi c areas in which we work closely to improve our service quality. The primary element of this pillar comprises endless organizational development together with the augmentation of our own brands, which ensures building and sustaining a competitive advantage. A basic ambition and precondition for the successful establishment of our own brand portfolio includes precise investment, a strong R&D; team, and product portfolio complexity in relation to pricing, sales, distribution, and marketing strategy.

The Growth pillar focuses on expansion to new market segments, highlighting our continued expansion into growth markets and segments, most specifi cally in emerging and vibrant e-commerce markets. In e-commerce, we follow a strategy that has proven successful in the CEE region. We aim to export these capabilities to other regions, and tap into opportunities in retail and e-commerce services in selected markets, with a particular focus on emerging markets. Our understanding of retailer value proposition as well as the prioritization of the highest growth channels, together with the systematic reallocation of resources to these channels are the primary elements of this pillar.

Values

A focus on profit and the future
We focus on SUSTANABLE, LAST THING profi t growth.
Initiative and consistency
We support INITIATIVE, entreprise and, INNOVATION in our company.
Teamwork
We WORK TOGETHER to meet the Openness and trust needs of our customers.
Openness and trust
We OPENLY DISCUSS important topics in our company.
Respect
We VALUE OUR PEOPLE, encourage their development, and reward their performance.
Responsibility and ethiscs
WE ALWAYS consider the social and environmental aspects of KEEP OUR COMMITNMENTS.

What We Stand For

Our core values were defined by the company’s founder, Tomáš Smrčka. These have evolved and taken shape over the years, just like our company as a whole. We uphold these values in our interactions with our business partners, employees, and the public.

We make sure that our business and production activities are always transparent and in accordance with ethics and the applicable laws in all of the countries in which we operate. We have strict internal guidelines that completely preclude any unethical or unlawful conduct within the firm or towards our partners.

Core Strategy Principles

Substantial working capital and liquidity management
We only take risks we understand

Focus on EEMA region & CPG industry

Invest IN and PROMOTE “Value for Money Brands”
Invest in digital solutions and advanced analytics
Systematic expansion of the product portfolio
Data-driven decision-making
Utilizing granular data to decide where to do business
Keen understanding of local consumers and their CDJ

FAST headquarters

FAST ČR, a. s.
Černokostelecká 1621
Říčany u Prahy 251 01, ČR

FAST contacts

tel: 323 204 111
fax: 323 204 110
Subsidiaries contacts

About company

Distributed brands

CZ