It all started in 1992 in a small shop on the outskirts of thePrague. Our story of success began with nothing less than hard work, a grand vision, and a bit of luck. Lead by our founder, Tomáš Smrčka, our narrative began as one of many local wholesalers.
We have a clear long-term strategy which is based on our vision, mission and philosophy. It is the foundation which helps us successfully to shape the future of our company. Our strategy is simple without being simplistic. It is based on three pillars: Focus, Development, and Growth. Each of these pillars provides clear objectives for the coming years with ambitious yet achievable goals. Our core principles permeate all of the pillars, and are the basic building blocks of our strategy.
We Focus on what has made us successful. We remain a distribution and logistics company and will continue to focus on distribution as our core business. Our divisions are wellpositioned to take advantage of growth markets across the world. We will also continue to secure our private labels and business in the EEMA region, while further expanding our products to other regions as well. Regular dynamic market analyses and a FAST response to market trends are the primary elements of this pillar.
The Development pillar is about our company’s potential stemming from the internal exchange of know-how, expertise, and talent. This pillar addresses a number of specifi c areas in which we work closely to improve our service quality. The primary element of this pillar comprises endless organizational development together with the augmentation of our own brands, which ensures building and sustaining a competitive advantage. A basic ambition and precondition for the successful establishment of our own brand portfolio includes precise investment, a strong R&D; team, and product portfolio complexity in relation to pricing, sales, distribution, and marketing strategy.
The Growth pillar focuses on expansion to new market segments, highlighting our continued expansion into growth markets and segments, most specifi cally in emerging and vibrant e-commerce markets. In e-commerce, we follow a strategy that has proven successful in the CEE region. We aim to export these capabilities to other regions, and tap into opportunities in retail and e-commerce services in selected markets, with a particular focus on emerging markets. Our understanding of retailer value proposition as well as the prioritization of the highest growth channels, together with the systematic reallocation of resources to these channels are the primary elements of this pillar.
We Focus on what has made us successful. We remain a distribution and logistics company and will continue to focus on distribution as our core business. Our divisions are wellpositioned to take advantage of growth markets across the world. We will also continue to secure our private labels and business in the EEMA region, while further expanding our products to other regions as well. Regular dynamic market analyses and a FAST response to market trends are the primary elements of this pillar.
The Development pillar is about our company’s potential stemming from the internal exchange of know-how, expertise, and talent. This pillar addresses a number of specifi c areas in which we work closely to improve our service quality. The primary element of this pillar comprises endless organizational development together with the augmentation of our own brands, which ensures building and sustaining a competitive advantage. A basic ambition and precondition for the successful establishment of our own brand portfolio includes precise investment, a strong R&D; team, and product portfolio complexity in relation to pricing, sales, distribution, and marketing strategy.
The Growth pillar focuses on expansion to new market segments, highlighting our continued expansion into growth markets and segments, most specifi cally in emerging and vibrant e-commerce markets. In e-commerce, we follow a strategy that has proven successful in the CEE region. We aim to export these capabilities to other regions, and tap into opportunities in retail and e-commerce services in selected markets, with a particular focus on emerging markets. Our understanding of retailer value proposition as well as the prioritization of the highest growth channels, together with the systematic reallocation of resources to these channels are the primary elements of this pillar.
Our core values were defined by the company’s founder, Tomáš Smrčka. These have evolved and taken shape over the years, just like our company as a whole. We uphold these values in our interactions with our business partners, employees, and the public.
We make sure that our business and production activities are always transparent and in accordance with ethics and the applicable laws in all of the countries in which we operate. We have strict internal guidelines that completely preclude any unethical or unlawful conduct within the firm or towards our partners.
Focus on EEMA region & CPG industry